I wonвЂ™t but I count on those who donвЂ™t feel as bad as myself with ads/intrusion to keep the system rolling. I believe those of us who struggle to eradicate the tiniest ad are a minority, hence wonвЂ™t break much and perhaps even less with GoogleвЂ™s move where some of us might consider a compromise. Here again the problematic of sites sustained by ads verses a userвЂ™s tranquility. It remains, IMO, an ambiguous project when in fact, besides the first aspect of modern Web advertisement which is disturbance and which this move intends to contain, remain tracking and вЂњmalvertisementвЂќ.ДЇor all those who enjoy a 100% ad-free Internet it will be as a return and avoided I believe. It could be a fake deal for users extrapolating on a companyвЂ™s virtue on the ground of its efforts if perceived as a win-win scenario : the company always holds the best share. ItвЂ™s smart because indeed there is no future for anti-ad-blockers, itвЂ™s not a bad move because better advertisement is a progress. ItвЂ™s not because itвЂ™s a smart move that itвЂ™s bad. Now You: What is your take on the announcement? I think it won't reach that level of sustainability, especially since Google wants its cut of what users pay publishers. If users see it on the sites they visit regularly, they may be inclined to give it a try. Convincing users to join Contributor will be a tough sell but it depends on how the feature is promoted. Google Contributor on the other hand is something that I don't think has a lot of staying power. It remains to be seen how good of an experience this will result in, and how publishers will fare when it comes to that. I'm pretty certain that Google will be able to reach a sizeable number of Chrome users who use ad blockers, and of course users who don't use ad blockers. If a company with less of a market share would roll out an initiate like this, it would probably bomb because of a lack of reach. Google is in an ideal position however as it controls much of the ad market and the browser market. Two that come to my mind right away are tracking and malware ad campaigns.

What Google does not address at all are other things about ads that annoy part of the global Internet population. The company's believes that most Internet users don't have a problem with advertisement in general, but with certain forms of advertisement. Google, as the world's largest ad company, understands that ad blocking is on the rise, and that one cannot stop the trend with anti-ad-blocking solutions. Sites may select what they charge per page view. Each time a page is viewed on the site in question, some money is transferred to the account of the site operator. Users may buy credits, and pick websites out of the list of supported sites which they want to support. Google Contributor is a new system which websites and users may join. The Funding Choices program allows publishers to customize messages to visitors with adblockers to invite them to disable ad blocking on the site, or support the site through the new Google Contributor system. Google launched a new option for publishers to sustain their online business on top of that. The page separates desktop from mobile, and may not show a reviewed status right away. Google plans to list all ad experiences there that 'annoy users' so that webmasters know that ads are blocked in Chrome by default. Google published a new tool for Webmasters on the official Search Console website that provides you with information on the site's ad experience status.

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